The key objective of creative copy for direct marketers is to generate _________.
A) brand awareness
B) trial purchase
C) return on investment
D) positive image
Correct Answer:
Verified
Q9: Which of the following would be considered
Q10: Which of the following likely motivates someone
Q11: The visual portion of a television commercial
Q12: Which of the following is not a
Q13: According to the text, direct response copywriting
Q15: Which of the following statements is false
Q16: Which of the following is a potential
Q17: According to the text, the first step
Q18: The creative process for any direct response
Q19: Direct marketers feel "it's not creative unless
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