Which of the following is a potential method for creating a "big idea" for a direct response campaign?
A) individual brainstorming sessions
B) group brainstorming sessions
C) polishing an offthewall idea
D) All of the above are correct
Correct Answer:
Verified
Q11: The visual portion of a television commercial
Q12: Which of the following is not a
Q13: According to the text, direct response copywriting
Q14: The key objective of creative copy for
Q15: Which of the following statements is false
Q17: According to the text, the first step
Q18: The creative process for any direct response
Q19: Direct marketers feel "it's not creative unless
Q20: Direct marketers always relate the costs of
Q21: A formula used a great deal by
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