Edward Bernays is considered the "father of public relations" largely because he ______.
A) advocated for the promotion of special events
B) understood the importance of "the engineering of consent"
C) placed the interest of the client above the interest of the public
D) developed the "press agentry" model of public relations

Question

Quizplus · Accepted Answer

Bernays is known for his theory on "the engineering of consent," which emphasized the importance of shaping public opinion and behavior through strategic communication efforts. This approach is foundational to modern public relations practices.

Edward Bernays Is Considered the "Father of Public Relations" Largely