While the two-way asymmetrical communication model is based upon ______, the two-way symmetrical communication model is focused more on ______.
A) advertising; public relations
B) fear appeals; love appeals
C) manipulation; negotiation
D) earned media; owned media

Question

Quizplus · Accepted Answer

The two-way asymmetrical communication model is based on persuasion and often involves manipulating public opinion to achieve a desired outcome, while the two-way symmetrical model emphasizes mutual understanding and negotiation between the organization and its publics to find mutually beneficial solutions.

While the Two-Way Asymmetrical Communication Model Is Based Upon ______