You are a junior-level PR staffer for Newell Brands, maker of the Crock-Pot. You learn that on a recent episode of the NBC series, "This is Us," lead character Jack Pearson is killed by a house fire sparked by a defective Crock-Pot. Show fans are outraged, and potential customers and journalists have asked the company to respond. What public relations function are you performing as you attempt to tackle this incident?
A) anger management
B) product placement
C) crisis communication
D) storytelling

Question

Quizplus · Accepted Answer

Crisis communication is the function being performed, as it involves managing the company's response to a critical situation that could negatively impact its reputation or operations, such as the fictional portrayal of a product causing harm.

You Are a Junior-Level PR Staffer for Newell Brands, Maker