The Dove "Real Beauty" initiative proves that public relations practitioners must be ______.
A) cause evangelists
B) reputation managers
C) strategists
D) digital and social media experts

Question

Quizplus · Accepted Answer

The Dove "Real Beauty" initiative is a public relations campaign that aims to change the way women think about beauty. The campaign has been successful in raising awareness of the issue of body image and has helped to create a more positive body image for women. Public relations practitioners who work on campaigns like the Dove "Real Beauty" initiative must be cause evangelists, as they must be passionate about the cause and be able to communicate the message effectively to the public.

The Dove "Real Beauty" Initiative Proves That Public Relations Practitioners