Hierarchical diffusion and contagious diffusion often work together.

Question

Quizplus · Accepted Answer

Hierarchical diffusion involves ideas or innovations spreading from one key person or node of authority or power to other persons or places, while contagious diffusion is the rapid, widespread diffusion of a characteristic throughout the population. These two types of diffusion can work together, as an idea or innovation can spread through influential nodes and simultaneously through widespread, person-to-person contact.

Hierarchical Diffusion and Contagious Diffusion Often Work Together