During a recent staff meeting of the marketing department, conversation focuses on recent trends in electronic sales. Your co-worker mentions that he recently purchased a digital camera that included a three-year manufacturer's warranty. This warranty is an example of what type of product?

Question

Quizplus · Accepted Answer

The three-year manufacturer's warranty is an example of an augmented product because it represents an additional benefit or service provided beyond the basic function of the product (the digital camera itself). Augmented products enhance the value and customer experience beyond the core product features.

During a Recent Staff Meeting of the Marketing Department, Conversation