Peter has been researching branding strategies for a class project. He came across several companies which have recently experienced brand decay. Which of the following is NOT a cause of brand decay?

Question

Quizplus · Accepted Answer

Brand revisions, when done correctly, can rejuvenate a brand and are not a cause of brand decay. Instead, they are often a response to prevent or address brand decay by updating the brand to stay relevant and appealing to the target audience.

Peter Has Been Researching Branding Strategies for a Class Project