Question 1

When public relations efforts spread across national, geographic, or cultural borders, this is known as __________.

Accepted Answer

Globalization refers to the process of interaction and integration among people, companies, and governments worldwide, which includes the global spread of ideas, cultures, and public relations efforts.

Question 2

The difference in how people from different groups (or publics, in the case of public relations) actually use the technologies to which they have access is termed the __________.

Accepted Answer

The term "Usage divide" refers to the differences in how various groups or publics utilize the technologies available to them, focusing on the patterns and purposes of technology use rather than merely access to technology.

Question 3

The Peace Corps defines __________ as "a system of beliefs, values, and assumptions about life that guide behavior and are shared by a group of people."

Accepted Answer

The Peace Corps defines "culture" as a system of beliefs, values, and assumptions about life that guide behavior and are shared by a group of people. This definition aligns with the understanding of culture as the collective programming of the mind which distinguishes the members of one group or category of people from another.

Question 4

Susan is responsible for developing a plan to increase sustainability projects in the United Kingdom. She discovered that the preferred word for "plan" in the UK is "scheme," which has a positive connotation. In the United States, however, the word "scheme" has a negative connotation. This is an example of the application of ___________.

Accepted Answer

This is an example of intercultural public relations, which involves understanding and adapting communication strategies to the cultural norms and language preferences of different regions or countries. In this case, the adaptation involves recognizing the different connotations of the word "scheme" in the UK and the US.

Question 5

Branding efforts rely on simple images, icons, logos, words, and brief taglines to communicate enormous amounts of meaning about the organization or its products and services. The meaning depends on context. Branding magic happens when communication strategists successfully align an organization's actions, communication, and culture with the cultural contexts of key publics. This type of branding context is the application of ___________.

Accepted Answer

High-context communication relies on the contextual elements (such as cultural context) to communicate a message effectively, which is what branding efforts aim to align with when conveying meaning about an organization or its products and services.

Question 6

_______________ is when most of the meaning of a message is explicitly stated in the message and words and requires little understanding of context.

Accepted Answer

Low-context communication is where the majority of the information is vested in the explicit code or message itself, making it less necessary to understand the context or read between the lines to grasp the full meaning.

Question 7

Camilla is a PR specialist for Kia Motors, which plans to open a new plant in the city of Knoxville, Tennessee. The city council is requiring Kia to present a detailed environmental impact statement showing exactly how they expect social, natural, and economic environments to be affected. This requirement is the result of a __________.

Accepted Answer

High uncertainty-avoidance cultures tend to have a strong need for rules and detailed plans to minimize the uncertainty of future events, such as the potential environmental impact of a new manufacturing plant.

Question 8

Angelina is in charge of organizing an event featuring the Hawaiian governor, Akamu Kamalami. The two most important things Angelina had to know in planning for his introduction were that he had lost his right arm in Vietnam and that he was allergic to pollen. Because she was aware of these issues, she made sure that when she presented Kamalami with a lei as a symbol of welcome that she used one made with dark green ti leaves without flowers, and she was careful not to extend her right hand expecting a handshake. Which source of cultural intelligence did she rely on to successfully plan this event?

Accepted Answer

The answer of Angelina is in charge of organizing an...

Question 9

As a public relations professional, Jack has learned that the more experience he gains in intercultural interaction, the more confident he becomes in his ability to learn and adapt. Each time, he is more sure of himself in this type of setting. This belief that he can perform certain behaviors to achieve certain outcomes is an example of __________.

Accepted Answer

Self-efficacy refers to one's belief in their ability to succeed in specific situations or accomplish a task. Jack's growing confidence in his intercultural interaction skills is a reflection of increased self-efficacy.

Question 10

__________ involves the interaction of an organization and publics across national boundaries.

Accepted Answer

International public relations involves the interaction of an organization and its publics across national boundaries, dealing with communication and relationship management beyond a single country's borders.

Question 11

Guy Adami is a media specialist for the Department of Defense. His focus is on perceptions of Jihadist online recruitment and propaganda, its perceived influence, and the consequent government policy implications. The targeted publics he is trying to reach are the Muslims at home and abroad who want peace and not violence, with the hope that they can neutralize the online efforts of the Jihadists. This is an example of ___________.

Accepted Answer

This scenario is an example of mediated public diplomacy, where media and communication strategies are used to influence public opinion in foreign countries, particularly aiming to counteract extremist propaganda and promote peace among specific target groups.

Question 12

____________, in which communicators strive to impose their views on others, happens in the classroom when professors assert their authority and limit opportunities for student collaboration and discourse. In the context of public relations, this is considered less ethical because it treats publics as less important than the powerful organizations conducting public relations.

Accepted Answer

Monologic communications are characterized by one-way communication where one party seeks to impose their views on another without open dialogue or exchange of ideas, fitting the description provided.

Question 13

Jaclyn, a PR analyst at Apple, has the goal to market their smartphones in developing countries. She conducts research to understand how many people already own smartphones. Understanding ___________ of technology is essential in determining how she will reach potential new customers, and attempt to persuade them to switch to Apple devices.

Accepted Answer

Understanding "Access and usage" of technology is crucial for Jaclyn to identify how many people in developing countries already own smartphones and how they use these devices. This information will help her tailor marketing strategies to persuade potential customers to switch to Apple devices by addressing their specific needs and usage patterns.

Question 14

In 2018, the Tech for Good Summit, hosted by French president Emmanuel Macron, brought 50 CEOs and top executives from the world's leading technology companies to discuss how technology can positively contribute to society. Uber committed to providing free health insurance to its drivers in Europe. Macron conveyed France's support for innovation coupled with tougher regulation and working for the common good. In working together to influence one another and effect change, these companies and the French government were practicing _____________.

Accepted Answer

Public diplomacy involves engaging and influencing key international audiences to foster mutual understanding and cooperation. The Tech for Good Summit, by bringing together global tech leaders and the French government to discuss societal benefits of technology, exemplifies public diplomacy through collaborative efforts to address common challenges and opportunities.

Question 15

When Condé Nast introduced its new platform, "Them." in a social media video in 2017, the company's message was clear. While the platform covers topics like pop culture, politics and news from the perspective of today's LGBTQ community, its message is all-inclusive. People and culture ___________.

Accepted Answer

The correct answer is C because the introduction of "Them." by Condé Nast, focusing on inclusivity and covering a wide range of topics from the perspective of the LGBTQ community, suggests that people and culture are seen as more than just niches or markets to target. This aligns with the platform's all-inclusive message.

Question 16

The ____________ combines insights and considerations from diverse segments to deliver integrated, culturally nuanced campaigns. It's not designed to be a one-size-fits-all strategy, nor is it meant to pander to or appropriate culture. Instead, it calls for public relations strategy that is grounded in cultural insights and research from the beginning-not as an afterthought.

Accepted Answer

The Total Market Approach is the strategy that integrates insights and considerations from various segments to create campaigns that are culturally nuanced and inclusive, avoiding a one-size-fits-all strategy or cultural appropriation.

Question 17

When PR practitioners perceive the world around them from their own personal lenses, they tend to judge other cultures, seeing their own as a "superior" culture. This ____________ can cloud their ability to communicate cross culturally.

Accepted Answer

Ethnocentrism is the belief in the inherent superiority of one's own ethnic group or culture. It can lead to misjudgments and communication barriers in cross-cultural contexts, which is why it's relevant to the scenario described.

Question 18

Categorizing people according to race or ethnicity is not the same as _________. As families become more multiracial and multicultural, these categorizations are less relevant ways to understand publics, while shared interests and affinities will become more important.

Accepted Answer

The answer of Categorizing people according to race or ethnicity...

Question 19

When an organizations interacts with publics across cultures, rather than across borders, this is called __________.

Accepted Answer

Intercultural public relations focuses on the interaction and communication with publics across different cultures, rather than merely across national borders, emphasizing the importance of understanding cultural differences in global communications.

Question 20

Ogilvy PR firm has McDonald's as a client. The firm assigns two specialists to the campaign. One is responsible for developing the logo and brief taglines. The other is responsible for longer-form communications that spell out McDonald's goals, policies, and news releases. The second type of longer-form communication is an example of __________.

Accepted Answer

Low-context communication involves explicit, direct, and detailed communication, which is characteristic of longer-form communications that clearly spell out goals, policies, and news releases.

Quiz 13: Global