Question 1

According to Charles Wright, new media are publicly transmitted and timed to reach the most audience members simultaneously.

Accepted Answer

Charles Wright's definition of mass communication, rather than specifically addressing "new media," emphasizes the large-scale dissemination of messages through technological means to a wide, diverse audience, not necessarily timed for simultaneous reach.

Question 2

With hypermedia, the structure of content is fixed and cannot be changed or modified by the user.

Accepted Answer

Hypermedia allows for a non-linear structure of content, where users can navigate through linked multimedia elements, making the structure flexible and modifiable in terms of navigation and interaction.

Question 3

Timothy Berners-Lee invented the Internet.

Accepted Answer

Timothy Berners-Lee invented the World Wide Web, not the Internet. The Internet was developed by researchers and engineers in the 1960s and 1970s, primarily in the United States.

Question 4

A characteristic of old media is that they are transient in nature.

Accepted Answer

Old media, such as newspapers and magazines, are transient in nature because they are typically discarded after being read.

Question 5

Media technologies such as printed books and vinyl records are natively non-linear.

Accepted Answer

Media technologies like printed books and vinyl records are considered linear because they are designed to be consumed in a sequential order, from beginning to end.

Question 6

An algorithm is a mathematical sequence or set of instructions for solving a problem.

Accepted Answer

An algorithm is indeed a set of mathematical instructions or procedures designed to perform a specific task or solve a particular problem.

Question 7

The principle of variability states that digital objects retain their individuality when combined with other objects.

Accepted Answer

The principle of variability suggests that digital objects can change and adapt when combined with other objects, not necessarily retain their individuality. This principle highlights the fluid and adaptable nature of digital media.

Question 8

Batch processing is made possible because of automation, one of the five principles of new media.

Accepted Answer

Batch processing is a type of automation that allows multiple tasks to be processed at the same time.

Question 9

Social bookmarking is one of the most significant features of old media.

Accepted Answer

Social bookmarking is a feature of new media, allowing users to save, organize, and manage links to various websites and resources on the internet. Old media typically refers to traditional forms of media such as newspapers, magazines, television, and radio, which do not include interactive or digital features like social bookmarking.

Question 10

According to the principle of cultural transcoding, new media have two competing parts, the "cultural layer" and the "computer layer."

Accepted Answer

The principle of cultural transcoding in new media theory posits that new media objects have two layers: the "cultural layer," which encompasses the cultural context, conventions, and creative practices, and the "computer layer," which involves the computational processes, algorithms, and data structures that enable the creation, manipulation, and dissemination of digital content. These layers interact, influencing and transforming each other.

Question 11

________________ is broad term used to describe the many web-based tools that enable computer-mediated interpersonal, group, and mass communication.
A) the Internet
B) hypermedia
C) multimedia
D) social media

Accepted Answer

Social media encompasses the various online platforms and tools that facilitate communication and content sharing among users, making it the correct term for describing web-based tools that enable computer-mediated interpersonal, group, and mass communication.

Question 12

Timothy Berners-Lee referred to this generation of the Web as the Semantic Web.
A) Web 1.0
B) Web 2.0
C) Web 3.0
D) All of the Above

Accepted Answer

Timothy Berners-Lee referred to Web 3.0 as the Semantic Web, which is envisioned to enable machines to understand and interpret the meaning of information on the web, making it more intelligent and interconnected.

Question 13

Who is credited with inventing the World Wide Web?
A) Timothy Berners-Lee
B) Bill Gates
C) Thomas Kuhn
D) Nicolas Negroponte

Accepted Answer

Timothy Berners-Lee is credited with inventing the World Wide Web in 1989, proposing an information management system that later became the basis for the web.

Question 14

Interactive technologies such as dynamic web pages, content management systems, content sharing and collaboration sites, tagging, wikis, blogging, and social networks fall best into which of the following categories?
A) broadcasting
B) mass media
C) multimedia
D) rich media

Accepted Answer

These technologies are examples of rich media, which refers to interactive digital media that offer a more engaging experience through various forms of content such as video, audio, animation, and interactivity. They go beyond traditional static media by allowing users to interact with the content in various ways.

Question 15

Which of the following media industries is not included under the category of "old media?"
A) books
B) magazines
C) television
D) video games

Accepted Answer

Video games are considered part of "new media," which encompasses digital and interactive forms of content. Unlike books, magazines, and television, which are traditional forms of media and have been around for much longer, video games represent a newer form of media that relies heavily on digital technology and interactive engagement.

Question 16

The term ________________ was first used by Thomas Kuhn to describe a monumental change that would challenge the scientific community's preconceived ideas and assumptions about natural phenomena.
A) convergence
B) hypermedia
C) nonlinear
D) paradigm shift

Accepted Answer

Thomas Kuhn introduced the term "paradigm shift" to describe a fundamental change in the basic concepts and experimental practices of a scientific discipline.

Question 17

Which of the following is not a typical feature of new media?
A) digital representation
B) interactivity
C) hypermedia/hypertext
D) linear structure

Accepted Answer

New media is characterized by digital representation, interactivity, and the use of hypermedia/hypertext, making it inherently non-linear. Linear structure is not typical of new media, which often allows users to navigate content in a non-sequential manner.

Question 18

According to Charles Wright, the mass media are the product of __________ organizations that operate with great expense.
A) anonymous
B) heterogeneous
C) large
D) publicly held

Accepted Answer

Charles Wright identifies mass media as the product of large organizations, highlighting the significant resources and infrastructure required to operate media outlets.

Question 19

Which of the following adjectives is not used by Charles Wright to describe the mass audience?
A) anonymous
B) heterogeneous
C) homogeneous
D) large

Accepted Answer

Charles Wright's description of the mass audience does not include "homogeneous" because he emphasizes the diversity and varied nature of the audience, indicating it is heterogeneous rather than homogeneous.

Question 20

CNN's iReport app was created in response to which of the following new media trends?
A) batch processing
B) hypermedia
C) narrowcasting
D) user-generated content

Accepted Answer

CNN's iReport app was developed as a platform for user-generated content, allowing viewers and users to contribute their own news stories and content.

Quiz 1: Understanding Multimedia

According to Charles Wright, new media are publicly transmitted and timed to reach the most audience members simultaneously.

With hypermedia, the structure of content is fixed and cannot be changed or modified by the user.

Timothy Berners-Lee invented the Internet.

A characteristic of old media is that they are transient in nature.

Media technologies such as printed books and vinyl records are natively non-linear.

An algorithm is a mathematical sequence or set of instructions for solving a problem.

The principle of variability states that digital objects retain their individuality when combined with other objects.

Batch processing is made possible because of automation, one of the five principles of new media.

Social bookmarking is one of the most significant features of old media.

According to the principle of cultural transcoding, new media have two competing parts, the "cultural layer" and the "computer layer."

________________ is broad term used to describe the many web-based tools that enable computer-mediated interpersonal, group, and mass communication.

Timothy Berners-Lee referred to this generation of the Web as the Semantic Web.

Who is credited with inventing the World Wide Web?

Interactive technologies such as dynamic web pages, content management systems, content sharing and collaboration sites, tagging, wikis, blogging, and social networks fall best into which of the following categories?

Which of the following media industries is not included under the category of "old media?"

The term ________________ was first used by Thomas Kuhn to describe a monumental change that would challenge the scientific community's preconceived ideas and assumptions about natural phenomena.

Which of the following is not a typical feature of new media?

According to Charles Wright, the mass media are the product of __________ organizations that operate with great expense.

Which of the following adjectives is not used by Charles Wright to describe the mass audience?

CNN's iReport app was created in response to which of the following new media trends?