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Companies Seek to Limit Risk Upon Entering a New and Uncertain

Question 2

Multiple Choice

Companies seek to limit risk upon entering a new and uncertain foreign market for the first time by choosing X as their initial entry strategy.


A) X = Acquisition of an existing local company.
B) X = Licensing their products or services to an existing local company.
C) X = Doing a joint venture with a local company to learn from them.
D) X = An export strategy such as direct mail or a website.

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