Reactive Change Conditions Include

Reactive change conditions include:

A) Realization of the need to quickly change the strategy because company perfor-mance is rapidly sinking and it is a crisis.
B) Management believes it must always monitor changes in the competitive envi-ronment and be ready for the need to react.
C) Firm performance is still rising, but more slowly, and there may be a need to change strategies in anticipation of worse future results.
D) Firm performance is starting to tail down slowly but there is no crisis yet.