Manufacturers of appliances,such as GE and Whirlpool,advertise on a continuous basis since appliances are purchased infrequently and only when they are needed.To ensure the brand name is remembered when the need arises,these manufacturers are relying on:

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Carryover effects refer to the impact of past advertising on future sales. In this case, manufacturers of appliances are continuously advertising to ensure that their brand name is remembered when the consumer needs to make a purchase, thereby relying on carryover effects.

Manufacturers of Appliances,such as GE and Whirlpool,advertise on a Continuous