Automobile manufacturer ads result in about 15 percent of all magazine advertising revenue.One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis.When they do make decisions to purchase new cars,the auto companies want to make sure consumers remember the right brand.This illustrates the concept of:

Question

Quizplus · Accepted Answer

Carryover effects refer to the impact of previous marketing efforts on current and future sales. In the case of automobile manufacturers, the goal of advertising is to create brand awareness and recognition that will stay with the consumer until the next time they are ready to purchase a car. As a result, auto companies invest significant resources in advertising to ensure that their brand is still top-of-mind when the consumer is ready to buy.

Automobile Manufacturer Ads Result in About 15 Percent of All