An action-inducing conative advertisement is one way to get people to make impulse buys.
Correct Answer:
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Q34: In terms of the relationship between message
Q40: Resonance advertising attempts to connect a product
Q42: While the slice-of-life execution is ideal for
Q44: Dramatization ads are typically easier to prepare
Q45: Animation is a type of slice-of-life advertising
Q46: Animation in the past was used only
Q47: In terms of the relationship between message
Q72: Negative comparison ads may transfer negative feelings
Q87: Cognitive message strategies are a common approach
Q90: Conative message strategies utilize the attitude formation
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