In terms of the relationship between message strategies and the hierarchy of effects model,conative message strategies are best suited to develop conviction and the actual purchase of particular product or brand.
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Q42: While the slice-of-life execution is ideal for
Q43: An action-inducing conative advertisement is one way
Q44: Dramatization ads are typically easier to prepare
Q45: Animation is a type of slice-of-life advertising
Q46: Animation in the past was used only
Q49: A slice-of-life executional framework and a dramatization
Q50: Executional frameworks include animation,slice-of-life,dramatization,testimonial,authoritative,demonstration,fantasy,and informative.
Q52: A slice-of-life advertisement utilizes celebrity spokespersons offering
Q89: In terms of the relationship between message
Q90: Conative message strategies utilize the attitude formation
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