The primary tactic or approach used to deliver a message theme is a(n):
A) message identification
B) message strategy
C) cognitive message
D) generic message

Question

Quizplus · Accepted Answer

The primary tactic or approach used to deliver a message theme is called a message strategy. A message strategy is a set of tactics that an organization uses to deliver its message themes to target audiences. It is a plan that outlines the key messages that the organization wants to communicate and how it plans to do so through various media channels. Therefore, out of the given options, the best choice that describes the approach used to deliver a message theme is B, message strategy.

The Primary Tactic or Approach Used to Deliver a Message