Which message strategy invokes feelings or emotions and match those feelings with the good,service,or company?
A) cognitive
B) conative
C) affective
D) hyperbole

Question

Quizplus · Accepted Answer

The affective message strategy is designed to appeal to emotions and feelings, and connect them with the product, service or brand. This is accomplished through imagery, music, storytelling, and other techniques that emphasize positive feelings such as happiness, love, excitement, or status, and associate them with the benefits of the product or service. This strategy is effective when targeting consumer segments that make emotional decisions, such as luxury buyers, impulse buyers, or people seeking social validation.

Which Message Strategy Invokes Feelings or Emotions and Match Those