If a product's benefits can be presented within an emotional message strategy framework,the advertisement is normally:
A) more affective for b-to-b products than for consumer products
B) less affective than using a rational argument approach
C) less affective than using a cognitive message strategy approach
D) more effective for both consumer products and b-to-b products

Question

Quizplus · Accepted Answer

Presenting a product's benefits within an emotional message strategy framework can be effective for both consumer products and B2B products. Emotionally driven ads can connect with consumers on a deeper level and create a strong brand identity. Similarly, emotional appeals can resonate with B2B decision-makers by driving home the benefits of a product or service in a way that rational arguments may not achieve.

If a Product's Benefits Can Be Presented Within an Emotional