Which type of message strategy is designed to elicit some type of behavior or action on the part of the viewer?
A) emotional
B) conative
C) corporate
D) affective

Question

Quizplus · Accepted Answer

Conative messages are designed to prompt some type of action or behavior from the viewer or audience. Emotional messages are aimed at eliciting an emotional response, corporate messages relate to the company or brand, and affective messages aimed at affecting the viewer's attitudes or emotions but may not necessarily require a specific action.

Which Type of Message Strategy Is Designed to Elicit Some