An explicit,testable claim of uniqueness or superiority that can be supported or substantiated in some manner is which form of message strategy?
A) generic
B) preemptive
C) hyperbole
D) unique selling proposition

Question

Quizplus · Accepted Answer

A unique selling proposition is an explicit and testable claim of uniqueness or superiority that can be supported or substantiated in some manner. It is a message strategy that is used to differentiate a product or service from its competitors by highlighting its unique benefits or features. The other options, generic, preemptive, and hyperbole, do not specifically refer to an explicit and testable claim of uniqueness or superiority.

An Explicit,testable Claim of Uniqueness or Superiority That Can Be