"Our product is better than brand X" is a form of:
A) conative message strategy
B) slice-of-life execution
C) comparative message strategy
D) expert authority execution

Question

Quizplus · Accepted Answer

The statement "Our product is better than brand X" is a comparative message strategy, as it directly compares the product to a competitor. A conative message strategy typically aims to elicit a behavioral response, slice-of-life execution is a type of advertising execution that shows a problem being solved, and expert authority execution relies on an expert figure to endorse the product.

"Our Product Is Better Than Brand X" Is a Form