Reebok's advertising claim that it is the only shoe using DMX technology,which results in a more comfortable fit,is an example of a(n):
A) generic message strategy
B) preemptive message strategy
C) unique selling point message strategy
D) comparative message strategy

Question

Quizplus · Accepted Answer

The advertising claim is emphasizing the unique aspect of Reebok shoes that sets them apart from their competitors- the use of DMX technology for a more comfortable fit. This falls under the unique selling point message strategy.

Reebok's Advertising Claim That It Is the Only Shoe Using