A unique selling proposition message strategy is more difficult to use because of:
A) brand parity
B) FTC rulings
C) potential lawsuits by competitors
D) brand equity

Question

Quizplus · Accepted Answer

A unique selling proposition (USP) message strategy emphasizes a specific benefit or attribute that sets a product or service apart from its competitors. However, brand parity refers to a situation where there is little differentiation between competing brands in terms of their attributes or benefits. This can make it more difficult to develop a strong USP message strategy because it may be harder to identify a truly unique selling proposition.

A Unique Selling Proposition Message Strategy Is More Difficult to Use