The tension between integration (centralisation) and differentiation (localization) is seldom a major dilemma for global firms and their HR managers.

Question

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This tension is often a major dilemma for global firms and their HR managers as they must balance the need for a cohesive, unified company culture and strategy (integration) with the need to adapt to local markets and cultural differences (differentiation).

The Tension Between Integration (Centralisation) and Differentiation (Localization) Is Seldom