A MNE strategy that attempts to maximize both responsiveness and integration so that each subsidiary is responsible for making adaptations to suit the local needs, while still being able to draw on the global expertise and resources

Question

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A transnational strategy aims to balance the need for efficiency and integration across global operations with the need to adapt to local markets. This approach allows subsidiaries to tailor products and services to local preferences while leveraging global resources and capabilities.

A MNE Strategy That Attempts to Maximize Both Responsiveness and Integration