Using a home country standard as a reference in managing international activities is indicative of a(n) _______ orientation

Name: Using a home country standard as a reference in managing international activities is indicative of a(n) _______ orientation
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Using a home country standard as a reference in managing international activities is indicative of an ethnocentric orientation. This approach assumes that the home country's culture, practices, and methods are superior to those of other countries.

Using a Home Country Standard as a Reference in Managing