Gatekeep Utilities is a subsidiary of GW Enterprises. Gatekeep has a mission and product line that is unique from GW. Gatekeep's competitors are also very different from those of its parent, and the subsidiary markets to a very different group of customers. As such, Gatekeep can be described as a(n) _____.
A) product unit
B) functional unit
C) operational unit
D) strategic business unit
E) boston consulting group unit

Question

Quizplus · Accepted Answer

Gatekeep meets the requirements of a strategic business unit (SBU) because it has a unique mission, product line, customers, and competitors that differ from its parent company. SBUs are independent units within a larger organization that function as their own businesses with their own strategy and goals.

Gatekeep Utilities Is a Subsidiary of GW Enterprises