Which of these is true about the cash cow?
A) It generates tremendous profits in a rapidly growing industry.
B) It has a small market share in a rapidly growing industry.
C) It has a small market share in a slow growth industry.
D) It has a large market share in a slow growth industry.
E) It is generally a dead business that should be divested.

Question

Quizplus · Accepted Answer

The cash cow is a product or business unit with a large market share in a slow-growth industry. It generates steady profits, but its growth potential is limited, hence the term "cash cow."

Which of These Is True About the Cash Cow