Janessa is the CEO of a privately-held software company. In defining corporate-level strategies, which of the following questions would she most likely be concerned with?
A) How do we compete?
B) What business are we in?
C) How does marketing support the business?
D) How can we maximize profits?
E) How can we make manufacturing processes more efficient?

Question

Quizplus · Accepted Answer

As the CEO, Janessa would be most concerned with defining the company's business, which is the focus of corporate-level strategy. Option A refers to competitive strategy, which is more relevant at the business unit level. Option C refers to functional-level strategy, which is focused on specific activities within the organization. Option D refers to financial goals, which are important, but not the primary focus of corporate-level strategy. Option E refers to operations strategy, which is also more relevant at the business unit level.

Janessa Is the CEO of a Privately-Held Software Company