The BCG matrix organizes businesses along which of the following dimensions?
A) Market share and profit
B) Sales and market share
C) Business growth rate and market share
D) Business growth rate and profit
E) Sales and profit

Question

Quizplus · Accepted Answer

The BCG matrix organizes businesses based on their relative market share and the business growth rate of the industry they operate in. Market share is an indication of a company's competitiveness, while business growth rate is an indication of the potential of the industry to grow in the future. By examining these two dimensions, the BCG matrix can help businesses identify which of their products or services are cash cows, stars, question marks, or dogs, and develop a portfolio that balances short-term profitability with long-term growth potential.

The BCG Matrix Organizes Businesses Along Which of the Following