The mix of business units and product lines that fit together in a logical way to provide synergy and competitive advantage for the corporation is the essence of __________ strategy.
A) business-level
B) portfolio
C) competitive
D) diversification
E) functional-level

Question

Quizplus · Accepted Answer

The given definition describes the portfolio strategy, which involves the selection and management of a mix of business units and product lines to achieve strategic objectives and create value through synergies and competitive advantages. Other strategies like business-level, competitive, and functional-level, focus on specific aspects of the business operations, whereas diversification is a type of portfolio strategy that involves expanding into new products or markets.

The Mix of Business Units and Product Lines That Fit