Bobby, a Product Manager, Wants to Increase the Market Share

Bobby, a product manager, wants to increase the market share of his product. He is unsure about how to go about it, not knowing for sure how costs, price, the competition, and the quality of his product will interact to influence market share. Bobby is operating under a condition of _____.

A) risk
B) ambiguity
C) certainty
D) uncertainty
E) brainstorming