FourSquares Labs Inc. is a company in the forefront of the mobile advertising by integrating social media with marketing. "Foursquare" itself is a game for the mobile phone that provides players incentives to check it at restaurants, bars, and retailers-broadcasting the location
of players to friends and potential advertisers.
1. What does this example illustrate about new technologies?
2. Why do managers need to know about new technologies?

Question

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The Answer of FourSquares Labs Inc. is a company in the forefront of the mobile advertising by integrating social media with marketing. "Foursquare" itself is a game for the mobile phone that provides players incentives to check it at restaurants, bars, and retailers-broadcasting the location
of players to friends and potential advertisers.
1. What does this example illustrate about new technologies?
2. Why do managers need to know about new technologies?