In the area of ethics in persuasion, weighing the ends against the means or the means against the ends is known as:

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Weighing the ends against the means or the means against the ends is a key concept in Utilitarianism, which is a moral philosophy that emphasizes the importance of achieving the greatest amount of happiness or benefit for the greatest number of people. Utilitarianism considers the consequences of actions, meaning that the ends justify the means if the outcome results in greater happiness overall.

In the Area of Ethics in Persuasion, Weighing the Ends