Which of the following is the best definition of marketing research? Marketing research is:
A)the activity of analyzing secondary information and providing executives with timely reports.
B)the process of designing experiments that provide decision makers with causal information.
C)the linking of consumers with information managers.
D)the process of analyzing existing information so that decision makers can make better decisions.
E)the process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

Question

Quizplus · Accepted Answer

Marketing research involves the process of designing, gathering, analyzing, and reporting information that can be used to solve a specific marketing problem. Option A only focuses on analyzing secondary information, while Option B discusses the design of experiments. Option C is a vague description that does not clearly state what marketing research entails. Option D describes the process of analyzing existing information, but it does not speak to the design and gathering of new information. Therefore, the best definition of marketing research is E.

Which of the Following Is the Best Definition of Marketing