A great deal of secondary data are available to marketers to aid them in understanding the lifestyles and purchasing habits of demographic groups such as:
A) Baby Boomers and Gen Mers
B) Boomers and Oklahomans
C) Baby Boomers, Gen Xers, and Gen Yers
D) Baby Boomers and Gen Qs
E) Boomers and Sooners

Question

Quizplus · Accepted Answer

Baby Boomers (born 1946-1964), Generation Xers (born 1965-1976), and Generation Yers (born 1977-1994) are the most commonly studied demographic groups, as they represent a large portion of the population and have distinct consumer behaviors and preferences. Gen Q is not a commonly referenced demographic group, and Boomers and Sooners refer to specific geographic regions rather than demographic groups.

A Great Deal of Secondary Data Are Available to Marketers