Which of the following best describes CRM?
A) Certificate of Record Management; awarded by the MRIA after passing certain record-keeping requirements.
B) Customer Relationship Management; the use of internal databases to strengthen customer relationships.
C) Certified Record Manager; awarded by the MRIA for successfully passing a series of courses related to database management.
D) Customer Requirement Mandate; referring to customer requests that must be honored at all costs.
E) Competitive Records Management; the use of external databases to understand competitors.

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which is the use of internal databases to manage and analyze customer interactions and enhance customer relationships. Option A, C, and E are all incorrect as they refer to different acronyms and have no relation to CRM. Option D is also incorrect as it does not accurately define CRM.

Which of the Following Best Describes CRM