Why have mixed-mode surveys increased popularity over the last few years?
A) increasing use of online survey research
B) simplicity with which data is collected
C) ease of integration with mixed-mode surveys
D) definitive proof that data collection mode does not affect response
E) reduced fees of interviewers

Question

Quizplus · Accepted Answer

The increasing use of online survey research has contributed to the rise in popularity of mixed-mode surveys, as they allow researchers to take advantage of both online and traditional survey modes to maximize response rates and reach a wider sample of participants.

Why Have Mixed-Mode Surveys Increased Popularity Over the Last Few