Question 1

Which of the following is NOT part of the definition of surveys?
A) interviews
B) large number
C) predesigned questionnaires
D) respondents
E) telephone

Accepted Answer

Surveys do not necessarily have to be conducted via telephone. They can be conducted through various modes such as online, mail, or in-person.

Question 2

What type of interview technique could be used if it was NOT necessary for the researcher to watch the respondent to ensure correct procedures are followed?
A) telephone interview
B) in-office interview
C) in-home interview
D) mall-intercept interview
E) confidential interview

Accepted Answer

A telephone interview would not require the researcher to be present to ensure correct procedures are followed, as the respondent would be responsible for following instructions verbally.

Question 3

Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?
A) person-on-the-street interview
B) mall-intercept interview
C) drop-off survey
D) mail survey
E) interviewer approach interview

Accepted Answer

B

Question 4

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?
A) CATI
B) business-to-business survey
C) in-office interview
D) drop-off survey
E) channel survey

Accepted Answer

In-office interviews would be more appropriate for research on a product targeted to the business-to-business market because B2B purchases involve complex decision-making processes and require a deeper understanding of the business needs and challenges of the target audience. In-office interviews would allow the researcher to directly interact with the decision-makers and understand their thoughts and behaviors in detail. Other modes such as CATI or drop-off surveys may not be as effective as they do not offer the richness and depth of data that can be obtained through face-to-face interactions. Business-to-business surveys and channel surveys are also viable options, but in-office interviews have an advantage as they can provide deeper insights into the decision-making process specific to the product being researched.

Question 5

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?
A) interviewer cheating
B) human error
C) adaptability
D) interviewer rapport
E) survey sorting

Accepted Answer

Verifying that respondents actually participated in the survey can help prevent interviewer cheating, such as fabricating responses or turning in incomplete surveys. It does not address human error, adaptability, interviewer rapport, or survey sorting.

Question 6

What is a technique that is NOT a variation of person-administered surveys?
A) in-home interview
B) mall-intercept interview
C) drop-off survey
D) telephone interview
E) in-office interview

Accepted Answer

Drop-off survey is a technique that does not involve person-administered surveys. Instead, the researcher leaves the survey with the respondent, who completes it and returns it at a later time. The other options (in-home interview, mall-intercept interview, telephone interview, and in-office interview) are all variations of person-administered surveys.

Question 7

The primary disadvantage of computer-administered surveys is that:
A) real-time data capture provides error-prone data.
B) because the data is entered directly into the computer, interview evaluation time is limited.
C) costs of design, programming, debugging, and set up are high.
D) a limited number of people have access to computers.
E) of respondent technology anxiety.

Accepted Answer

Computer-administered surveys often incur high costs due to the need for specialized design, programming, debugging, and setup.

Question 8

Which of the following is a NOT a disadvantage of person-administered surveys?
A) slow speed
B) high cost
C) prone to human error
D) adaptable
E) interview evaluation

Accepted Answer

The statement "adaptable" is not a disadvantage of person-administered surveys. The other options (slow speed, high cost, prone to human error, and interview evaluation) are disadvantages of person-administered surveys.

Question 9

Which of the following is a disadvantage of self-administered surveys?
A) Lack of interview-evalution
B) Lack of monitoring.
C) Respondent relaxed state over pacing.
D) Cost of computer set-up.
E) Inability to ask sensitive questions.

Accepted Answer

Self-administered surveys lack monitoring, which means there is no interviewer present to clarify questions or ensure that the respondent understands and completes the survey correctly.

Question 10

Why have mixed-mode surveys increased popularity over the last few years?
A) increasing use of online survey research
B) simplicity with which data is collected
C) ease of integration with mixed-mode surveys
D) definitive proof that data collection mode does not affect response
E) reduced fees of interviewers

Accepted Answer

The increasing use of online survey research has contributed to the rise in popularity of mixed-mode surveys, as they allow researchers to take advantage of both online and traditional survey modes to maximize response rates and reach a wider sample of participants.

Question 11

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:
A) only in the largest cities
B) that have a regional versus local market area
C) where the crime rates are exceptionally low
D) in cities where interview cooperation rates are the highest
E) with a wide variety of shops

Accepted Answer

Research companies tend to select malls that have a regional market area because this allows for a diverse and representative sample of participants. Local market malls may not draw in participants from outside the immediate area, which could limit the diversity of the sample.

Question 12

Which of the following is NOT a method for collecting survey data?
A) person-administered surveys
B) computer-administered surveys
C) self-administered surveys
D) mixed-mode surveys
E) multiple modal surveys

Accepted Answer

The answer of Which of the following is NOT a...

Question 13

Interview evaluation refers to:
A) an evaluation of the quality of the interviews by an editor.
B) an evaluation of the interviews by the client or supervisor.
C) an overall procedure for evaluation of the quality of the entire survey process.
D) respondent apprehension caused by the presence of an interviewer.
E) interviewer apprehension caused by the interview procedure.

Accepted Answer

The answer of Interview evaluation refers to:
A) an evaluation of...

Question 14

Which of the following is NOT an advantage of computer-administered surveys?
A) ability to develop rapport with the respondent
B) speed
C) error-free interviews
D) use of pictures, videos, and graphics
E) real-time capture of data

Accepted Answer

Computer-administered surveys do not allow for the development of rapport with the respondent, as there is no human interviewer present.

Question 15

Which of the following is NOT an advantage of self-administered surveys?
A) reduced cost
B) respondent control over the pace of the survey
C) lack of interviewer evaluation
D) interviewer-evaluation apprehension
E) elicits more insightful information than face-to-face

Accepted Answer

Interviewer-evaluation apprehension is not an advantage of self-administered surveys.

Question 16

What is NOT a unique advantage to using person-administered surveys?
A) feedback
B) rapport
C) quality control
D) speed
E) adaptability

Accepted Answer

Speed is not a unique advantage to using person-administered surveys. In fact, person-administered surveys tend to take longer to administer than self-administered surveys, which can be completed by respondents at their own pace. The unique advantages of person-administered surveys include the ability to establish rapport with respondents, provide feedback on responses, exercise quality control during the interview, and adapt the survey to the individual respondent's needs.

Question 17

One disadvantage of mall-intercept interviewing is:
A) they require the cooperation of all stores in a mall
B) high turnover rates of interviewers
C) mall shoppers may not be representative of the target market population
D) interviewers are often distracted by mall activities
E) high assault rates of interviewers

Accepted Answer

Mall shoppers may not be representative of the target market population, as those who visit the mall may not be representative of the general population. This could potentially bias the data collected and limit the generalizability of the results.

Question 18

Adaptability refers to the ability to respond to respondent differences. Which method is best suited for adaptability?
A) computer-administered surveys
B) self-administered surveys
C) drop-off surveys
D) person-administered surveys
E) CATI

Accepted Answer

Person-administered surveys, such as face-to-face or telephone interviews, allow for the interviewer to adapt to respondent differences and tailor the survey questions or format accordingly. This method also allows for more personalized interactions and greater clarification of questions.

Question 19

Which data collection mode is sometimes referred to as "hybrid" surveys?
A) mixed-mode surveys
B) joint-administered surveys
C) computer-assisted surveys.
D) drop-off surveys
E) mall-intercept surveys

Accepted Answer

Mixed-mode surveys are sometimes referred to as "hybrid" surveys because they involve using multiple data collection modes, such as online surveys, phone surveys, and paper surveys, to reach a diverse group of respondents. This approach can help improve response rates and reduce bias in the data.

Question 20

Which data collection mode requires interviewers to "navigate around gatekeepers"?
A) gatekeeper interviews
B) in-office interviews
C) CATI and CAPI
D) CAPI and CATS
E) online surveys

Accepted Answer

The answer of Which data collection mode requires interviewers to...

Quiz 6: Quantitative Data Collection Methods

Which of the following is NOT part of the definition of surveys?

What type of interview technique could be used if it was NOT necessary for the researcher to watch the respondent to ensure correct procedures are followed?

Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?

What is a technique that is NOT a variation of person-administered surveys?

The primary disadvantage of computer-administered surveys is that:

Which of the following is a NOT a disadvantage of person-administered surveys?

Which of the following is a disadvantage of self-administered surveys?

Why have mixed-mode surveys increased popularity over the last few years?

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:

Which of the following is NOT a method for collecting survey data?

Interview evaluation refers to:

Which of the following is NOT an advantage of computer-administered surveys?

Which of the following is NOT an advantage of self-administered surveys?

What is NOT a unique advantage to using person-administered surveys?

One disadvantage of mall-intercept interviewing is:

Adaptability refers to the ability to respond to respondent differences. Which method is best suited for adaptability?

Which data collection mode is sometimes referred to as "hybrid" surveys?

Which data collection mode requires interviewers to "navigate around gatekeepers"?