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Basic Marketing Research
Quiz 11: Population Estimates and Hypothesis Testing
Path 4
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Question 1
Multiple Choice
The act of estimating a population fact from a sample finding is called:
Question 2
Multiple Choice
The proper command sequence in XL Data Analyst to generate a confidence interval for a percentage is:
Question 3
Multiple Choice
Values computed with sample data are referred to as:
Question 4
Multiple Choice
The proper command sequence in XL Data Analyst to generate a confidence interval for a mean is:
Question 5
Multiple Choice
___________ is the process of using sample information to compute an interval that describes the range of a parameter such as a population mean or the population percentage.
Question 6
Multiple Choice
In order to estimate a population percentage, all that is needed is the:
Question 7
Multiple Choice
Which of the following refers to a set of procedures in which the sample size and sample statistics are used to make estimates of population parameters?
Question 8
Multiple Choice
Statisticians make estimates of population parameters that may be either:
Question 9
Multiple Choice
Two types of statistical inference presented in Chapter 11 of your textbook are:
Question 10
Multiple Choice
When computing standard error, if the sample size increases, then the standard error:
Question 11
Multiple Choice
Ping Golf, Inc. conducts a study in which they use a probability sample of 600 golfers. They examine the data from the sample and calculate that 28 percent of them own Ping golf clubs. The 28 percent is: