Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:
A)only in the largest cities.
B)that have a regional versus local market area.
C)where the crime rates are exceptionally low.
D)in cities where interview cooperation rates are the highest.
E)with a wide variety of shops.

Question

Quizplus · Accepted Answer

Companies tend to select malls that have a regional market area rather than just a local market area because they want to survey a wider range of people. They are also more likely to find a higher number of potential participants in regional malls compared to local malls.

Research Companies Who Select Shopping Malls for the Purpose of Conducting