One disadvantage of mall-intercept interviewing is:
A) they require the cooperation of all stores in a mall
B) high turnover rates of interviewers
C) mall shoppers may not be representative of the target market population
D) interviewers are often distracted by mall activities
E) high assault rates of interviewers

Question

Quizplus · Accepted Answer

Mall shoppers may not be representative of the target market population, as those who visit the mall may not be representative of the general population. This could potentially bias the data collected and limit the generalizability of the results.

One Disadvantage of Mall-Intercept Interviewing Is