Which of the following has been labelled the marketing research industry's biggest problem?
A) sampling error
B) respondent error
C) nonresponse error
D) item omissions
E) population misrepresentation

Question

Quizplus · Accepted Answer

Nonresponse error, where individuals chosen for the sample do not participate in the research, has been labelled as the biggest problem in the marketing research industry. This can cause biases in the sample and affect the accuracy of the results.

Which of the Following Has Been Labelled the Marketing Research