Some tactics have been found to reduce the rate of refusal to participate in the survey. Which of the tactics listed below was NOT discussed in your textbook as such a tactic?
A) offering to call back
B) identifying the research company
C) coercion
D) shortening the length of the interview
E) emphasizing that it is in fact research and not a sales ploy

Question

Quizplus · Accepted Answer

Coercion was not discussed in the textbook as a tactic to reduce refusal rates, as it is an unethical and unacceptable approach to survey research. The other tactics listed (offering to call back, identifying the research company, shortening the length of the interview, emphasizing that it is research and not a sales ploy) were all discussed as effective ways to reduce refusal rates.

Some Tactics Have Been Found to Reduce the Rate of Refusal