Which of the following may be used to estimate a "best," "pessimistic," and "optimistic," value of market potential?
A) mean, median, mode
B) a confidence interval
C) hypothesis test (three)
D) the theoretical market potential estimator
E) intuitive hypothesis tests (three)

Question

Quizplus · Accepted Answer

A confidence interval is a range within which the true value of market potential is expected to fall with a certain level of confidence. By calculating upper and lower bounds of the confidence interval, we can estimate the "pessimistic" and "optimistic" values, while the midpoint of the range can be considered as the "best" estimate.

Which of the Following May Be Used to Estimate a "Best