In order to be potentially useful for a marketing manager, differences must be:
A) at least at a ratio of 2 to 1.
B) statistically significant.
C) new and not part of existing knowledge.
D) at least at a ratio of 10 to 1.
E) measurable.

Question

Quizplus · Accepted Answer

Statistically significant differences are important because they indicate that the observed difference is likely not due to chance and is therefore meaningful. This is essential for a marketing manager to make informed decisions based on data.

In Order to Be Potentially Useful for a Marketing Manager