Research determines a statistical significant difference between cold remedy preferences depending on symptoms to be relieved. When the marketing manager markets several different remedies, each designed to reduce a different symptom, we can say the differences found in the research were also practically significant

Question

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The fact that there is a statistical significant difference between cold remedy preferences depending on symptoms to be relieved means that people's preferences are not random and vary depending on their symptoms. If the marketing manager markets different remedies that are designed to target different symptoms, this practically significant difference in preferences can be taken advantage of to better promote the remedies that meet people's needs.

Research Determines a Statistical Significant Difference Between Cold Remedy Preferences