When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them, the research thinks of them as two dependent populations.

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When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them, the research thinks of them as two independent populations. Dependent populations would refer to situations where the two groups are related or connected in some way (e.g. before and after measurements of the same group).

When a Marketing Researcher Compares Two Groups of Respondents to Determine